New ad models emerging for the mobile
The success of Frank Chindamo, from Fun Little Movies, in convincing a major brand like Toyota to sponsor a comedy series for mobile phones - called The Pool - should give heart to creative people looking to make original content.
This step demonstrates how brands can finance the production of content directly, by-passing the traditional (heritage) broadcasters and harnessing the power of digital, interactive and peer-to-peer distribution systems.
Well done Frank. I look forward to seeing more of that.