One of the earliest micro-movie brands has emerged in the Irish marketplace. The release of the Wildlight Channel on Vodafone Ireland is a crucial step in allowing independent filmmakers to put their work on mobile phones. Services like Wildlight are an essential part of the mobile publishing process in what is an otherwise complicated pathway to market for short film producers. Wildlight provide both a recognised brand to the audience, who will know where to find a variety of short films, in addition to handling the telco liaison and billing, which would otherwise be a lengthy and onerous requirement for a producer with only one or two films that they want to release to the market.

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